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AMAZN HQ is home to the biggest events, names, and stories in Asian & Asian American sports

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global Brands we've worked with 🤝

The AMAZN HQ Impact

shifting culture

We’ve built the first large-scale pan-Asian sports fanbase on social media, allowing a direct way to reach the fastest growing sports fan demographic in both the US and the world.

The Asian & Asian American sports stars of the next generation are first discovered and platformed through AMAZN HQ. Through our content and events, we develop them into heroes of the community.

Brands that work with us have the ability to be featured in content and events alongside current and rising stars of our community that reach over 200 million people across the world each year.

Our roots are in North America, which, to many's surprise, is actually home to the highest percentage of elite Asian-heritage athletes in consumer driven sports. We serve as a bridge between the diasporic Asian community and the homeland Asian communities, as well as a be a bridge within Asia itself.

The Blueprint

Our bread and butter 🍞🧈

Content

Culturally-focused storytelling where heroes are discovered

Content

From viral shortform content to full-length documentaries, our social content is the easiest way to reach our highly-engaged audience.

Events

First-of-its-kind programming positioned around tentpole moments

Events

Our trailblazing events, such as our flagship AMAZN All-Star Showcase, bring together the biggest Asian-heritage athletes, legends, and fans together.

Strategic Partners

Consultation, product collaboration, in-house production, and leveraging our audience for your growth

Strategic Partners

Our partnerships go beyond standard event and content sponsorships. We collaborate with the biggest sports leagues in the world to help grow their reach to the pan-Asian sports fan base, consult and produce content for others' Asian-themed sporting moments or features, and so much more.

@amaznhq, Where Viral stories are born

Through our original shortform and longform content, we offer opportunities for brands to connect with athletes and our niche audience through integrated and stand-alone content.

Jeremy Lin x Xaivian Lee

We brought the OG together with the community's next "great hope." Through this collaboration, we were able to create a whole package of shortform and longform content that reached upwards of 50M viewers in total.

I Am AMAZN Docuseries Presented by Major Fitness

We followed the lives of 10 rising Asian-heritage sports stars, documenting how they are carrying the burden of an entire community on their back. To integrate our sponsor Major Fitness seamlessly into this documentary, we created two originally filmed ads that appear across the series on YouTube in addition to logo placement in shortform content.

Day in the Life Series

In 2025, we created a Day in the Life series, where we get an inside look into what a day is like for a college or pro Asian athlete. Each episode included a longform YouTube release accompanied by multiple shortform clips.

"Hidden Gem" Player Features

This is our bread and butter content. Original content focused on an individual athlete packed into a bit-sized, viral-ready piece of shortform content. Over the years, we have published numerous content pieces like this garnering hundreds of millions of views in the format, and have been able to provide brands guaranteed exposure through.

On-Mic Content

Through simple sports and culture topic starters, we churn out on-mic shortform content with athletes that reaches the masses.

Brand-Specific Content

We work with our wide network of elite Asian-heritage talent to create brand-specific content. This collaboration with Pocari Sweat, Asia's #1 hydration drink, is an example of that, as we helped increase their brand visibility during their entrance into the US market.

The AMAZN All-Star Showcase, our flagship event

Hosted each May since 2022, the AMAZN All-Star Showcase is the first and only continent-wide Asian-heritage HS senior all-star showcase.

Over the four years, it's featured over 150 college-bound basketball players including: Nearly 60 D1 commits, 3 projected NBA-bound players, and 1 NBA draftee. AMAZN All-Star Alumni Dylan Harper was selected No. 2 overall in the 2025 NBA Draft, making him in the highest drafted Asian American player in NBA history.

We've had numerous community stars like former NBA player Jeremy Lin and current WNBA player Kaitlyn Chen either support the event as an All-Star coach or event ambassador.

With hundreds in attendance and 10M+ social impressions via the events content, this is the stepping-stone event where our community's next generation stars emerge into the public light.

For brands, it is a one-of-a-kind opportunity to connect directly with the stars of the future, the passionate in-person audience, and our highly-niche social audience.